Through the Fire: Sitting down with Elaine and Manfred Krankl

This interview was first conducted in the autumn of 2015.

 

“What matters most is how well you walk through the fire.” 

― Charles Bukowski

The hillsides of Ojai are still shimmering from a hard rain the night before. The unmistakable smell of chaparral that permeates much of this valley is especially sharp and fresh the morning I make my way up the road to Sine Qua Non.

Manfred Krankl is waiting outside for me when I arrive, ready for us to get in the truck and take a drive through Cumulus Vineyard. This is where Manfred and Elaine Krankl live and where their winery is located. It is also the fruit source for Sine Qua Non’s sister brand, Next of Kyn. 

This past year has been a tremendously difficult and trying one for the Krankls. Last September, Manfred was in a devastating motorcycle accident above the Ojai Valley. “In all reality,” Elaine says, “this recovery that Manfred is experiencing was not the prognosis offered at first. The fact that he can now sit here, he goes to work, he drives a car, he can walk, I mean…it was very severe. Sometimes you’re faced with these more than difficult situations and you sort of decide, I’m not willing to accept the prognosis or the reality of the situation, and I’m going to force him to get better. I will go to any length to offer Manfred the opportunity to recover fully including extensive therapy, finding the best medical care, aides to assist with his needs, anything within our reach to do.”  

Elaine and Manfred Krankl first met in 1989, while both were working at Campanile in Los Angeles, “Very early on,” Elaine says, “I was working for Manfred at Campanile in Los Angeles. Manfred was a newly single man and he was very interested in women and he had a lot of women who would come around to visit him at the restaurant. He was very charming and very flirty, so I kind of stayed away from him. One day Manfred asked me to go on a motorcycle ride with him and I said, ‘No, no, I’m already going on a ride. He probably wasn’t expecting that response.”

Elaine and Manfred on their wedding day

Elaine and Manfred on their wedding day

“Shortly after that I traveled to New York and since it was raining there, I spent a good deal of time reading…this is when I was quite young and I was reading Bukowski.  On my return to work he asked me, ‘What did you do?’ and I told him ‘I read a lot.’ He asked me what I was reading…and it kind of started that way, where we were talking about books, and then a bit later, he brought me a wrapped package, and it was a book, Bukowski’s Post Office, and it was really rather sweet. Our relationship kind of started with this common interest in reading. I remember a time in the beginning when we were in a public place in front of a lot of people, I had an untied shoe, and he was flirting with me, so I said, ‘Tie my shoe,’ and in front of everybody he tied my shoe. That was it.”

While he is driving, Manfred occasionally stops to point out members of their animal menagerie. Two hundred chickens, a herd of cattle, horses, two dogs, a barn cat, a wild turkey and a donkey. At one point, I turn to Manfred and suggest he might want to call one of their next wines E-I-E-I-O. “Our donkey, Rosie, is always with the cows,” he says. Typically, when winemakers show me around their vineyards, they are quick to point out their favorite blocks; they’ll identify one block or another as their best block for this or that variety. They might identify a certain block, the fruit from which always ends up in their reserve wines. Sometimes they’ll make a quick pass by a block that’s been mostly relegated to “blending” grapes. 

Manfred avoids placing value judgments on his estate vineyards, preferring instead to allow each site to surprise him, vintage in, vintage out. Usually wineries simply number their barrels and somehow identify them by which vineyard block the fruit came from. Manfred does not want to be influenced by what certain clones or particular vineyard sections might promise to bring and so he randomly numbers the barrels, such as, for example, Syrah #2, #8, #12, etc. so that he always tastes the vessels without any preconceived ideas. Later in the day, Elaine adds, “Different parts of your vineyard can surprise you each year. You may have a different favorite.”

Each block within the Cumulus Vineyard, or really any of the four Estate Vineyards they own, is named thoughtfully, as is the case with the Jeff Zingg Block at The Third Twin Vineyard near Los Alamos, California, which is comprised of sandy soils. “It’s called the Jeff Zingg Block, Manfred explains, “because he was on our mailing list and a very big fan, and sadly he passed away. Jeff’s parents sent us this really lovely letter and it just said he was speaking about our wine, and it just touched me very much. So we named it after him.” 

As we wind our way through Cumulus, it’s undeniable that Manfred’s a great raconteur, a rare commodity these days, and he demonstrates this over and again throughout the day with funny, engaging stories, “Along with all sorts of broken bones I also banged my head pretty hard during my accident and so during rehab, they check you all the time because they want to see how you’re doing. So, every day they would come into my room and say “Good morning”, and I would say ‘Good morning.’ And then they would say, “Do you know what your name is?” And I would say, ‘Yes, it’s Manfred Krankl,’ and they’d say, “Can you spell that?” and I would say ‘M-a-n-f-r-e-d’, and they would say, “Oh, very nice.” And they’d make notes. And they’d ask, “What’s the season? Where are we?” And all this stuff. And then they’d ask, “And, who’s the president?” And they would ask this every single day and it was very annoying to me, because it was always the same question and they made notes. So, one time I thought, ‘I’m so sick of these stupid questions,’ and so, when they asked me, “Who’s the president?” I looked at them and said, ‘ Nikita Khrushchev.’”  

1MandE.jpg

Later in the day, Elaine jokes that Manfred was a terrible patient, “He used to try and get out of all of his therapies. He even had me put a sign on the door that said “Keep Out.” And, they’d knock on the door and I’d say, ‘he’s sleeping…didn’t you see the sign?’”  

When we arrive at their home, Elaine joins us and we sit down a simple lunch of small baguette sandwiches made with salted butter, cheese and cured meats, cous cous and a fresh green salad. The wines accompanying our meal include Sine Qua Non’s 2006  “Shot in the Dark”, an arresting, beautiful Grenache that is built to age, and their 2004 “Ode to E”, a delicious, compelling Syrah that has great texture and length.  Light spills into their airy, atrium-like dining room where art of all kinds lives on the walls and floors. 

I guess I’ve always thought of Elaine and Manfred Krankl as being a part of the Art world more than the wine business. For me, each bottle they release is a small, captivating, poetic biosphere unto itself. No wine they make is ever repeated, ever re-named, ever duplicated. Their home embodies the same aesthetic that informs Sine Qua Non, Next of Kyn and most everything they do ---unpredictable, quirky, stimulating and heartening, all at once. 

The bond between these two is palpable: resilient and tender. Since founding Sine Qua Non together in 1994, they have gradually developed ways to balance each other and cultivate a family life that complements their mutual artistic visions. 

Original label artwork by Manfred Krankl

Original label artwork by Manfred Krankl

“In the beginning,” Elaine says, “we came to the conclusion that we needed to open our own facility in Ventura. We moved the winemaking to Ventura and had the old warehouse set up for production because Manfred’s oldest son from his first marriage was coming to live with us. I was raising our twins more or less by myself as Manfred’s bakery business in Los Angeles with his partners was quickly expanding. Manfred had three children from a previous marriage; we had the twins and a budding winery.  I said, ‘I can’t do all of this by myself. I need you closer,’ because he was driving from Los Angeles to John Alban’s place in Arroyo Grande, where we were making wine early on, to our home in Ojai.  So in ’97, in the spring, I said ‘Okay, I’m going to go ahead and find us a building, and I went out and found us a building, and started the construction, putting up walls, dropping ceilings, putting in plumbing. He ordered equipment and that was our first vintage together…alone. We only had sporadic help. It was pretty crazy. 

“But, you cannot occupy the same space at the same time, all the time,” she continues. “It’s not good for your marriage, it’s not good for your partnership. You’ll start to butt heads and it doesn’t work. We kind of found a way to make it work where we could both grow and expand and still be partners and be together. And so in our life, the office, the ranches, the children, our home, our animals; that’s more my realm. And he’s in the cellar. We come together and talk about everything and make decisions together, but we found a way we could do the dance and be happy. We just found a way to make it work. As the children are now grown, our roles keep evolving, keep developing, keep changing; it’s kind of like a river in a sense. It’s wider and narrower and you always come together and you just keep going.”

Sine Qua Non winery in Ojai

Sine Qua Non winery in Ojai

“Elaine’s obviously my partner,” Manfred says, “and she has been my partner all along, and she’s done a lot of wine stuff, in the beginning, really a lot of physical stuff too. She’s sort of the ultimate quality control. So, you know, if I had died, who knows what would have happened with the business, but odds are that she would carry on and she could carry on with the staff we have because everyone’s been there for a long time…but, um, you know, luckily, this didn’t happen. I worked this harvest all the way through.” 

Over the years, Manfred has emerged as the more recognizable partner in their relationship and I ask Elaine how she feels about that. “We have different needs,” she explains.  “Attention is a kind of currency, if you will, and we need different kinds of attention.”  Here, Elaine turns to Manfred and addresses him directly, “So, I think you are much more flowery, flamboyant, verbal. You’re a big character. I mean that in a lovely way.”

“We made some decisions early on, to do with the family, and I made certain personal decisions when we started. The twins were maybe five when we started to notice their need for more time, and so at that point, I shifted a little and did what I could at the winery and I took care of our life and the kids and allowed Manfred the freedom to go into the cellar and not have to worry about anything outside of that. I took care of everything else. Which in some ways has been really good.”

“Looking at the situation with this accident, aside from the emotional part, I could handle any of the other stuff; all of our finances, running of the ranches, any of that, I can handle. So I think that what has occurred by me taking care of those parts of our life and freeing Manfred up to really focus in the cellar has helped me in the long term. From the outside people would look at us and say, it’s like a one-man-show and there’s one guy and he’s doing all this stuff, and he single-handedly does it, but he’s very quick to acknowledge the group participation.” Again she turns to Manfred, “You never had to worry:  ‘I have to be home at a certain time, or I’m going to miss something with our family, or I have to take care of this appointment.’ I just made sure that he was free to do what he needed to do.” 

As driven as they are, and as hard as they have continued to work, it is still impossible to maintain a wine estate of this caliber without an estimable team. Many times during our two-day visit, Manfred and Elaine talk fondly, almost reverentially, about their team. “The best part of this,” Manfred says, “to be honest, is, again, the people. The people who work for us work with the vineyard, they work with the cows, they work with the chickens, they work in the winery, they package the wine. They see the whole process; what actually happens: meaning, whenever you do pruning, whenever you do green-harvesting, whenever you do leaf-pulling, whenever you do something, and then you make the wine…they see how that all translates. How it all comes together. That’s certainly beautiful. 

“When you travel, say, to Hong Kong or Shanghai, and you go to a restaurant and they have your wine there—I always wish our employees could see that, because they would just die of excitement, of pride. We have that going big-time, which is great. Our people are our strength, I feel. That’s what makes the difference during stressful times because you can say, we can plow through this.”  Elaine is quick to add, “They care about every little detail. We have a very strong core of people. Trustworthy people.”

Once the wines have journeyed through their era of elévage, Elaine and Manfred continue their collaboration in the cellar. Manfred explains, “The way it works now—and this has obviously evolved over time—you know, let’s say I make a cuvée now…a Syrah for example. I might have 16 different Syrah lots. Then I have to assemble the wine. Make the actual cuvée. So I taste and taste and make notes and then I come up with the idea. I then taste with Elaine and it’s really nice to have someone like her for input because I keep her notes. They are unadulterated, but with this knowledge and care. She doesn’t get bogged down as much as I do.” 

“The goal,” says Elaine, “is to come to the best possible end product, and so my criticism is not an attack on him, it’s about ‘how do we get to the very best place?’ The investment is different. Turning to Manfred, Elaine adds, “Your investment, I don’t mean to sound odd, but you’re aware of every problem your little child has. I go in there and just taste the child. You’re hung up on, ‘oh, I was frustrated with this, I was frustrated with that….’ I can go in and just say, ‘this is what I think.’”

“Her thoughts mean a lot to me because I know she cares about me and what we do,” he says, “and she cares about the wine and I know she is honest. She doesn’t get sidetracked by wine geek minutia.  Sometimes with a winemaker, they get macho about it, but she says, it’s too acidic, or too oaky…it’s very helpful to have a discussion about it.”

Fans and collectors of Sine Qua Non and Next of Kyn wines often cite the wines’ youthful approachability and their ability to age. I’m intrigued by the Krankls’ ability to create this kind of innate balance in their wines, “Of course,” Manfred says, “wine changes and evolves and becomes something different, and that’s good, but it should be fairly, pretty decent all along.  Our business is such that we do sell a product. You can romance the death out of it, and I like the romance of it. I like to chat with people about wine and blah, blah, blah. But, it is a product. At some point, someone gives you money and you give them a bottle, or two, or ten, or whatever, and I always think, at that point, when this exchange happens, I gotta have enough security in my head that says ‘what I’m giving you for your money is worthwhile.’ I try not to come up with some stupid excuse.  I mean, when you buy a case of Bordeaux, and if you drink it three years later, and you were to say, ‘Ah, well, no wonder it was too harsh. You have to wait ten years or twelve years, or whatever. And you drink it again in twelve years, and now it’s over the hill. . . . I always think that, ‘There’s no other product that you could bloody sell that way. You couldn’t say to someone, ‘I sold you this shirt and it’s way too big now, but in 15 years, you may gain weight and it will fit you.’ That would never happen.”

The Krankls own four estate vineyards. They are: Eleven Confessions Vineyard in the Sta. Rita Hills near Buellton, The Third Twin Vineyard near Los Alamos, Molly Aïda Vineyard in Tepusquet Canyon near Santa Maria and of course the home vineyard Cumulus near Ojai.

The next day, I meet Elaine and Manfred out at their Third Twin estate vineyard, located in Santa Barbara’s North County. A split-rail fence lining their driveway leads me to their modest homestead there, a small-ish, unassuming farmhouse near a duck-friendly reservoir that provides water to the vineyards. When I arrive, smoke is billowing from their chimney and Elaine comes out to greet me. “Ignore the two dead mice on the porch. This is the country!” 

Once inside, we enjoy a little more conversation over some soup and sandwiches. It seems to me that in the past decade or so, I’ve been very drawn to risk-takers. I especially admire people who take great creative risks to express themselves or to explore parts of themselves that are unfamiliar to them, and sometimes even a little scary. For me, risk-taking is one of the greatest virtues a person can possess because pushing oneself to create or engage with something outside of one’s comfort zone can be a profoundly frightening, lonely, yet exhilarating experience. In other words, engaging in the creative process is a great way to feel fully alive, at least for a time.

So, as a mist envelopes their little farmhouse and the rain outside falls harder, I ask Elaine and Manfred to talk to me about how they’ve embraced risk-taking, “I was scared to death, to be honest,” Manfred says of launching Sine Qua Non with Elaine, “because I knew it was a risky undertaking and it cost money. I would not have likely taken that risk had it not been for someone like Elaine, because Elaine is an incredible partner; a strong person and incredibly encouraging, and a great, great partner to have. She was extremely receptive to the idea at the time, even though she was scared also. At the beginning, we didn’t have very much money at all. So, buying $3,000 worth of barrels, which now probably doesn’t seem like a lot, seemed like a real burden. And, there were times when she was crying because, ‘how are we going to pay the electricity bill?’ Now, many years later, you see this big winery building and this and that, and nice cars or whatever, and you sort of forget. If you have somebody that you can truly lock arms with and say ‘let’s make this happen,’ then everything changes. You become stronger and more encouraged.”

“I remember at the beginning – our first wine ever – I bottled a half-bottle and I took it home and I was nervous and happy, all at the same time. I poured it and I gave it to Elaine without her knowing what it was.” Elaine says, “I didn’t know what he was opening, he just brought it into the other room. I think I was folding laundry.” Manfred continues, “She said, ‘oh, that is so good.’ And, I was so happy. God dammit. It was really fun!” “By nature,” Elaine counters, “I’m slightly more cautious than Manfred. We take a lot of risks. I take risks differently than Manfred does. But I think together, we both may be slightly manic, we push hard.”

“I disagree with you,” Manfred says, “I don’t think you’re more cautious than me, I think you approach it differently than me. By that I mean…you know I am sort of more of a bully, I hate to say. So if you say, from the risk respect, if we’re both running down a hill, I will run as fast as I can, and probably fall on my nose. Elaine would say, ‘There’s a tree over there, so I will go around that tree,’ and, she may outrun me, but it will be a different style. I think that’s why we make a good team, frankly, because you’ll say ‘put the brakes on.’”

“Manfred has every intention of riding bikes again,” she says. “And, it horrifies me, but I will never tell him, you cannot ride bikes. I have a lot of opinions about it. If those are the practical realities, if we’re going to do this, how do we better prepare ourselves in the case that something bad were to happen?  And, in all reality, if something happened to me, you should be much more prepared in other ways.”  Manfred responds, “Yeah.” 

M. Krankl

M. Krankl

“So, it’s just practical,” Elaine adds.  “It’s unfortunate that you have to look at it that way (unforeseen tragedies), but there’s nothing worse than standing in that position and thinking, from every direction, how to keep all those balls in the air.” Here, Manfred draws an interesting analogy, “It’s like you’re a bobsledding team and you say, you take the brakes and I’ll take the steering. And, that’s great, but at some point, if you keep doing it, you have to say, let’s switch positions at some point, right? Just to see what it’s like. So we have more understanding now.” 

E. Krankl

E. Krankl

“I’ve always loved art,” Manfred says. “I always loved music, I’ve always loved wine. I’ve always thought, somebody that drinks a $500 bottle of wine and can detect every nuance and every smell has to be someone who loves art. I couldn’t imagine that one sense was hyper-developed and in every other sense they’re nearly blind. I find it difficult to imagine someone who says, ‘Oh, I love the finest wine, but I don’t give a shit about food or I don’t give a shit about painting.’  It (the wine business) is a very weirdly old-fashioned business. There are good old-fashioned parts to it. It’s fun for me that we’re still using barrels like they were used a few thousand years ago. But from a marketing perspective, it’s odd to me how staid it is. It’s not that creative. 

“If you’re sitting down with a bottle, looking at it all night long, drinking, eating, it’s supposed to be fun. We’re not inventing a cure for AIDS. It’s just about a good time, and being happy about something that’s tasting good and smelling good...all of it should have something that enhances our sensitivities, whatever they are. 

“I got a fair amount of criticism from people who would say (of Sine Qua Non), ‘It’s all marketing.’ And I always thought that was odd because when you think of Thomas Keller’s restaurant, he gives you one plate that is triangular and one that is long, and one that’s . . . he doesn’t think he’s going to put one over on you. He doesn’t serve his food on paper plate to show how good a chef he is. He wants to make a creative statement. He might think his tuna tartare, or whatever, looks better on an oval plate. Now, you can argue about that, whether it would have been better on a square plate or something, but that’s his interpretation. And, it’s good that somebody does that, because it sort of makes it more interesting.

“I pick bottles that way; because a particular bottle fits this or that wine better. Not every bottle is meant for every wine, in my mind. Just because you call it a Bordeaux bottle doesn’t mean a Cabernet has to go in it. So what? In our case, it’s just Elaine and I, and we consider it our own, and we have our own ideas. It’s just ours. You have to make it yours, because people relate to that.”

Indeed, people do relate to that; to the creation, and then sharing of, a singular expression of one’s true self with others.  As dusk settles on the hillsides surrounding their home, I’m feeling motivated and I’m eager to get creative myself. By the time I get back home early that evening, my mind is almost fevered by inspiration. I want to grab a pen or my drawing pencils, sit at the piano, prepare a good dinner. I think of that word…inspiration.  It comes from the Latin, in-spirare: to breathe into or to breathe upon. And so I take a seat in my writing room, take a deep breath, open up a blank notebook and begin to draw something that has yet to reveal itself to me.  

 

R.H. Drexel

Ashes & Diamonds: A Love Letter to the Napa Valley

After toiling for a couple of decades as a creative executive in the media and advertising landscape of Los Angeles, Kashy Khaledi finally landed what he had long romanticized would be the ideal job. Now, seated at his desk inside the Capitol Records tower in Hollywood, he instead felt creatively bereft. It was the autumn of 2013 and Khaledi was ready for a change. “There’s this famous quote by Hunter S. Thompson from the 70’s,” Khaledi tells me: “The music business is a cruel and shallow money trench where thieves and pimps run free and good men die like dogs. There’s also a negative side.” 

By the time Khaledi really sank his teeth into the music business, it had changed dramatically. “Now,” Khaledi continues, “it’s like selling jewelry out of a liquor store during an armed robbery. The labels have all consolidated because they’re selling music that’s essentially free. Streaming music is pennies on the dollar. What ends up happening is a conveyor belt effect of artists being fed into a machine that’s not equipped to handle the load. That machine is a downsized workforce and artists suffer.” 

As part of that machine, Khaledi’s responsibilities were to develop and oversee promos, advertising and music video production for various artists – sometimes a baker’s dozen at one time. “It’s a lot easier to do when you’re selling widgets for Virgin Mobile or Intel, which I had done previously,” says Khaledi. “But Elvis Costello, for instance, is not a widget, and I would end up spending too much time and overly humanizing the process. I was lost in my own private myopia.”

Whenever he needed to find some creative inspiration, Khaledi would turn to Hulu’s Criterion Collection. While he grew increasingly disillusioned by the music business, he came across a film one night that would alter the course of his life. “I was stuck on a music video I shot for this big mega pop star, which would ultimately be shelved,” says Khaledi. “I kept coming back to this ‘50s Polish film, Ashes and Diamonds. There was this haunting scene where the protagonist, who was an assassin in post-WWII Poland, had fallen in love with this girl and was going to get out of the murder business, so to speak. One evening, they were frolicking around, lucky in love, and they came across this writing on a wall that read:

“So often are you as a blazing torch with flames 

of burning rags falling about you flaming, 

you know not if flames bring freedom or death. 

Consuming all that you must cherish

if ashes only will be left, and want Chaos and tempest

Or will the ashes hold the glory of a starlike diamond

The Morning Star of everlasting triumph.”

“There was a clear fork in the road for him,” Khaledi continues. “The writing was literally on the wall. Does he choose love or choose to kill? To make a long story short, he continues on as an assassin and is murdered in the end. Not that I’m comparing myself to an assassin in post-WWII Poland, but I will say there is an allegory there for everyone. I chose love and jumped ship.”

                         Kashy Khaledi photographed at the Ashes & Diamonds estate site

                         Kashy Khaledi photographed at the Ashes & Diamonds estate site

From that day forward, Khaledi committed himself entirely, unapologetically, to chasing his dream: to create a winery project in the Napa Valley that would be a sweeping collaborative effort, paying homage to the wines from this storied region he most enjoys – those from the mid-century era all the way through to the end of the 1970s. He researched the Napa Valley and its history of viticulture and enology extensively, and the dream started to take shape. “I melted into the internet like a scene out of Videodrome,” Khaledi says. “One book I came across, that’s out of print – Great Winemakers of California (Robert Benson, 1977) – became a conduit for my taste. It led me to the BV wines from André Tchelistcheff, which were particularly affordable given their quality. I had bought a 1968 Beaulieu Vineyard Georges de Latour that had a scuffed label, on sale for a 180 bucks from Wine Searcher. My wife Laura and I took it up the street to Animal on Fairfax [in Los Angeles] and paired it with bone marrow and Videodrome’d into our glasses. That’s the one that changed everything.”

Also serving as a conduit and inspiration for Khaledi’s tastes were other collaborative projects that unfolded during the mid-century, in particular the Case Study Houses project. Commissioned by Arts and Architects Magazine between 1945 and 1966, the Case Study Houses were an experiment in residential housing. Arts and Architects commissioned some of the major architects of the time to design homes, mostly in Los Angeles, that would be efficient and affordable. Among those architects chosen were Richard Neutra, Charles and Ray Eames, and Craig Ellwood. These architects and a number of their contemporaries found inspiration in one another’s work under the auspices of this collaborative undertaking. Ruminating on this project, Khaledi wondered if he might be able to pull together some of Napa Valley’s brightest talents to help him create and further delineate the Ashes & Diamonds story. In fairly rapid succession, Khaledi brought on winemakers Dan Petroski (Larkmead, Massican), Diana Snowden-Seysses (Snowden Vineyard, Domaine Dujac), and Steve Matthiasson (Matthiasson) into the fold, as well as winegrowers, Bart and Daphne Araujo (Red Hen Vineyard, Rancho Pequeno Vineyard) and Lisa Chu (Saffron Vineyard), among others. 

                                                                     Bart …

                                                                     Bart Araujo

Steve Matthiasson proved to be a crucial contact early on. Because of Matthiasson’s extensive work as a vineyard consultant, as well, he was able to secure for Khaledi a number of superlative vineyard sources. Both men – heavily influenced by punk music and skateboarding – found in each other an affinity for collaborative efforts, for communal undertakings that leave a mark when its participants are all bringing their best to the table. “Growing up in the South Bay of Los Angeles, you get a standard issue surfboard and catalogue of SST Records bands,” Khaledi tells me. “As a teenager, my friends and I would treat our skateboards like surfboards and ‘bomb hills’ – essentially gunning down steep hills like a wave, carving out figure eights to temper our speeds. It got ugly when we fell. We had a van that would trail us, running interference so cars wouldn’t plow us, and we would blast all of the SST bands like Minutemen, Black Flag, and Descendents. When I learned Steve skated and was into those SST bands, it rained punk rock points in Napa Valley. I thought everyone in Napa Valley listened to Jimmy Buffet. And then when Steve said he makes wine like Minutemen’s ‘Corona’, I knew I HAD to work with him. Punk is about community, freedom, independence (DIY), equality and authenticity more than anything else. It transcends music. It’s not a clique. I take those principles pretty seriously as an adult and instill them in my everyday life – even at Ashes & Diamonds.” 

Matthiasson’s Minutemen reference was a particularly powerful one for Khaledi, who had, over the years, become friends with Minutemen bassist, Mike Watt. “When I was finding my sea legs early on in my career at Grand Royal (Beastie Boys fanzine and record label), I met Mike Watt, and he would share his wisdom with me. He was this mythic figure that was still accessible and warm in a culture that was hardened.” Of his friendship with Khaledi, Minutemen’s Watt says, “What I really dig about Kashy Khaledi is the way he puts his heart into his work. It's inspiring for me. Our experiences working together have been true collaborations and situations he made happen opened up for me good shots at learning righteous stuff, while at the same time being a springboard for my own expression – a launch pad to get happening stuff lit and lifted off!” 

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The collaborative undertaking started to take shape as the creative team came together. “Dan Petroski’s record as a winemaker speaks for itself,” says Khaledi. “Equal to that is his humanity as a friend and confidant. He was an early contributor to Ashes & Diamonds until just after the 2015 harvest when Diana Snowden-Seysses took over for him. As we expanded several new vineyards to our portfolio, his commitments to Larkmead and the burgeoning Massican limited his availability. Diana and I had met just a few months earlier through Steve Matthiasson in Burgundy at Domaine Dujac, where we became fast friends discussing everything from the Maharishi Mahesh Yogi to whole cluster to David Lynch to the old school Napa greats like Mayacamas. When I asked her if she knew of any winemakers – and I, of course, secretly hoped she would volunteer herself – she did so with a level of zeal that breathed new energy into A&D. The possibilities seemed limitless right away. We would geek out about Ridge and Santa Cruz, then next thing you know, we’re up there with Paul Draper atop the Monte Bello mountain being given an oral history of California wine.” 

                                                    Detail: Boots of Kashy Khaledi

                                                    Detail: Boots of Kashy Khaledi

In Khaledi’s mind, all the vineyard owners, winemakers, architect/artists involved are collaborators. “At its core, it’s a community of progressive thinkers that have the ability to exchange ideas with one another. We all take care of each other,” Khaledi says. “It’s more about the community’s expression. It’s great to have a dialogue going with them. A lot of businesses and wineries operate as a hierarchy, and they’re silos. It’s nice to open it up. Science and winemaking work well with this concept of collaboration and community. This winery is a concept album.”

                                                 Khaledi entering the Saffron Vineyard

                                                 Khaledi entering the Saffron Vineyard

Khaledi and I agree to meet up in the Napa Valley for a couple of days where I’ll shadow him during his vineyard visits and consultant meetings. We have been corresponding via email for a while now, but I’ve not yet met Khaledi in person. When he hops out of his SUV at Rancho Pequeno vineyard, he strikes me the same way he does in his missives: polished, formal, unfailingly polite, but with an underlying edginess and rawness that is undoubtedly steeped in a punk ethos. There is a wiry energy about him – the verve of one who’s taken a huge risk to chase down a dream and bring it to fruition, or die trying. His relatively calm demeanor belies a man who has everything on the line with this project. As the coming days unfold, Khaledi shares a quote with me that I’ll continue to think about throughout our visit: "The less a man makes declarative statements, the less apt he is to look foolish in retrospect." Khaledi and I fall into an easy conversation over the many hours we spend together, but it’s always just this side of measured. He is a man of few words. 

                                                               

Rancho Pequeno Vineyard was purchased, and subsequently revitalized a couple of years ago by the Araujo family and is already producing beautiful, distinctive fruit. It is located just off the frequently-travelled Silverado Trail, on Skellenger Lane, in Napa Valley’s Rutherford district. The Araujo family home shares the land with the Rancho Pequeno Vineyard, as do a sprawling, well-appointed garden, complete with garden sculptures, and a host of brightly colored dragon flies that flit in and out of a water feature just outside the family’s front door. 

                                             Khaledi with Diana Snowden-Seysses

                                             Khaledi with Diana Snowden-Seysses

Snowden-Seysses joins us and soon she and Bart Araujo are heading into the vineyard to check on Khaledi’s rows. Bart Araujo cuts an intimidating presence as he moves through the vineyard, but disarms me a little as we continue to walk and talk. “When we first came to the Napa Valley, and we bought the Eisele Vineyard, they introduced us to so many people,” Araujo tells me. “It was really wonderful. So, to the extent that we can pay some of that back now, we do like to help the newer generation,” he tells me. He is selling fruit to a number of up and coming talents. “We met Kashy through Steve Matthiason. We’ve been working with Steve since 2006. He’s very knowledgeable. His parents were university professors so he has that intellectual curiosity. He has dirt under his fingernails; he’s a real farmer, and he drives his own tractor and all that, but he’s also an academic – a practical academic. Some consultants you work with think only one step at a time, but Steve thinks three steps ahead of time. You can be walking down a vineyard row with him and all of a sudden he’s on his hands and knees doing something. It’s a real treat to work with him. He’s a lovely person. Everyone we sell fruit to we either met through Steve, or was vetted by Steve.”

The Rancho Pequeno Vineyard looks vibrant, healthy, meticulously farmed. Araujo credits biodynamic farming practices for having rejuvenated this once-neglected vineyard site, and for bringing about a natural balance in the wines grown here, “With biodynamic farming, we can harvest earlier, but with total phenolic ripeness, so the wines are lower in alcohol as a result of biodynamic farming.” As Snowden-Seysses studies block maps corresponding to the rows we walk, she adds, “I think that, essentially, terroir does come down to all the micro-flora in the vineyard. So it’s everything that’s growing in the soils; the more diverse a population you have in the soils, the better the ‘take up’ of the characteristics of the soil. Without those bacteria in the soils, there’s a barrier that prevents all the nutrients from getting in. With biodynamics, you just have a much larger population of micro-flora.” In accord with the principles of biodynamic farming, Snowden-Seysses employs only native yeast fermentations at harvest time, “You have several populations of yeast at harvest time, so it’s hard to know which yeast is doing the fermenting. Is it the yeast from the worker’s hands, after picking when they’ve just had bread for lunch? It’s hard to say. But, the more diversity you have in the population of yeast at harvest time, the longer that wine will live and the more complex it will be. That’s something I feel very strongly about.” 

Though somewhat delicate in appearance, there’s an underlying quiet strength about Snowden-Seysses. She is excited and focused about the upcoming harvest and working with these uncommon sites, “It takes a very different approach to minimize the mark of your hand and to maximize the expression of the land,” she says. “I think that farming is absolutely the most crucial element in site-specific wines.” Has she started to think about the oak regime for this year’s harvest, I ask her. “In Burgundy, cooler vintages actually integrate new oak better, which probably seems counter-intuitive, but I think it’s the malic acid. Longer malic acid fermentations digest the oak more effectively. I was expecting that a bigger wine could take a lot more new wood, but I haven’t found that that’s necessarily the case, and I think a lot of that comes down to the malic acid. Of course, that’s not something you can always anticipate when you’re putting in your order for barrels.” Snowden-Seysses adds that for the 2016 harvest, she has ordered about 30% new oak barrels. 

                                                                 Kashy Khaledi

The next morning, I meet up with Khaledi at 7:30 near his estate property. Located in the Oak Knoll district of the Napa Valley, his estate vineyard and future winery site could almost serve as a gateway to the Napa Valley. Just north of the town of Napa, off of its now well-known Hwy. 29, it will be, upon completion, one of the first wineries visitors see when entering wine country. I arrive a little early to get my bearings. With my Sony Discman stuffed into my jacket pocket, I listen to Lucinda Williams fill the morning with her plaintive, rage-rage-against-the-dying-of-the-light-infused voice. As the sun becomes more prominent, the soil beneath my feet becomes increasingly fragrant. The metal stakes and trellis wires of Khaledi’s estate vineyard begin to catch the light as the morning warms. After handing out bright orange safety vests to Matthiasson, Snowden-Seysses and me, Khaledi leads us into his estate vineyard to have a good look at his Cabernet Franc and Merlot plantings. 

             Architectural renderings by BESTOR of future Ashes & Diamonds estate winery

             Architectural renderings by BESTOR of future Ashes & Diamonds estate winery

Waiting for us upon our arrival are the other members of the Ashes & Diamonds viticulture team, Kara Maraden and Jason Lauritsen. Both young and earnest, Maraden and Lauritsen proceed to walk the vineyard rows, with Matthiasson and Snowden-Seysses providing feedback. When Lauritsen asks about green-dropping, Matthiasson is quick to advise that it will be minimal this year. “There’s not a lot of fruit,” he tells Lauritsen. “Part of keeping alcohols moderate is having enough fruit to balance out the lignification.” Maraden asks if Matthiasson’s worried at all about short shoots this year. “Not really,” he responds, “if the short shoot can’t handle it, it’ll show it on green drop.” And so they continue on, exchanging farmer-speak with a quiet confidence that comes only from walking the walk.

I chime in and ask my own questions of Matthiasson, a tendency born of my own thirst for knowledge and my shameful inclination to demonstrate that I know a little something about farming, too. I ask if they dry farm at the Ashes & Diamonds estate. “Dry farming is a very distinct black and white line. And I think for sustainability, we need to get away from black and white thinking and work with all the factors we do have control over, as well as those we don’t have control over. Soils are different. Sites are different. So that’s my overall answer to the dry farming question. I don’t like black and white thinking. We do try to limit irrigation. To save water and to improve wine quality. We’re trying to be sustainable and also make quality wines.” 

Snowden-Seysses asks Lauritsen and Maraden how much lead time they need to pull together a picking crew once she has decided to call the pick. “It’s nice to have 48-hours’ notice,” Lauritsen tells her, “but we can put together the pick crew in 24 hours. We’ll be night-picking.” She emphasizes that she wants them to pick fruit into macro-bins. “Washing those little bins just wastes too much water,” she tells them. 

When Khaledi first acquired this property, he was advised by many to graft it over, from Cabernet Franc and Merlot to Cabernet Sauvignon. But Khaledi dug his heels in and kept the original estate plantings intact. Though Cabernet Sauvignon plantings would drive up the value of the land, and of the price-per-ton of fruit, Khaledi was compelled to see what might come of those 30-year-old Merlot and Cabernet Franc vines if they were properly nourished and farmed organically. “It’s not something people are doing – dedicating their land to Merlot and Cabernet Franc. There’s a lot of risk involved. A lot of risk to farming organically, but we’re not being whimsical about it. We’re being very thoughtful about it. Nobody wants to buy Merlot; they’re scared of it, but we’re not. I’m not going to let Sideways be the iota that killed Merlot. F**k you, Sideways.” 

Khaledi surveys his land occasionally, seemingly at times in disbelief that his once nascent dream has come this far. All around us, the bustle of construction unfolds. Heavy equipment is jostled about as we navigate past berms of earth that were scraped in from the nearby highway. When the winery is completed, it will be an homage to mid-century architecture and to the theme of collaboration. “The conceit behind collaboration as a mechanism is to employ an ecosystem of progressive minds to unify and build an ecosystem of environments and products. You’ll notice we have quite an extensive selection of wines, styles and formats we are building on. Ashes & Diamonds Winery will be open to the public and will not be exclusionary. It’s about embracing the community and culture, and building a habitat that facilitates it. And no, it won’t be all things to all people, and it does have a strong point of view, but by offering diversity of terroir and spacious environs, my hope is that everybody feels at home when they walk into our little world, and finds something that touches their heart. It’s a love letter to Napa Valley, then and now.”

                                                                  Kashy Khaledi

Up on high in the Mt. Veeder district of the Napa Valley there exists a special little vineyard site called the Saffron Vineyard. Storied Napa Valley properties like Mayacamas purchase fruit from this verdant little gem. An impossibly steep driveway leads us to an unbelievably beautiful clearing – a neatly farmed vineyard tucked like a small child into the soil beneath giant towering groves of Redwoods. The sharp fragrance of warm bark, chaparral and wild grasses envelopes us when we arrive. Owned by Lisa Chu, the Saffron Vineyard is a vital fruit source for the Ashes & Diamonds project. Raptors circle above us as we make our way down Khaledi’s rows of Merlot. Chu agreed to convert her vineyard to an organic farming model upon Khaledi’s request. As Snowden-Seysses walks the vineyard, checking on Khaledi’s rows, he and I continue to talk about his project. “I do believe that it’s going to be a commercial success,” he says. “At the end of the day, this is a business and I have to make money from it. I don’t have to make a lot of money, but I just can’t drown in this thing. And so I do believe that we can make a wine that is profitable from this land. It may cost a little more, but it’s not like we’re pocketing that money. We’re putting it back into the land. There’s a lot of manual labor, for example, with organic farming, and that costs a lot of money. At the end of the day, hopefully that will result in a better product.”

                                                                 Saffron Vineyard

                                                                 Saffron Vineyard

As the day gets hotter, I start to crave a beer, so Khaledi and I briefly part ways to take a little break. I head over to Panchas in Yountville; one of the truly legitimate dive bars left in the Napa Valley. The stale smell of beer and dusty furniture provides a deep contrast from all of the fresh air I’ve been breathing on this trip, but the well lived-in environs of the bar allow me to ruminate some. I down a couple of cold IPAs and take some notes. Soon I’ll be heading out to George III Vineyard in Rutherford, owned by well-known winegrower Andy Beckstoffer. Many years ago, I worked at Caymus Vineyard, which is near George III, but I’ve never walked those vineyard rows before. Some vineyards are just hallowed ground; they have about them a palpable presence. At the risk of sounding like the hippie that I am, there’s an energy in a piece of land that has produced amazing wines over the years, especially if those wines have proven to be age-worthy. Age-worthy wines become, over time, a living archive of a particular place and time. They are history we can take into the body. 

As Matthiasson, Khaledi and I walk his rows at George III, I try to imagine what it must have been like when the late, great André Tchelistcheff walked those same vineyard rows those many years ago. As the winemaker at Beaulieu Vineyard at the time, he sourced fruit from George III. What must he have thought would be the future of Napa Valley wines? Could he have imagined that a former punk rock fan/skateboarder/ dreamer would find Tchelistcheff’s wines inspiring enough to lay it all on the line and dream of walking that same path? Upon tasting Tchelistcheff’s 1968 Georges de Latour Cabernet, Khaledi says, “I asked Steve Matthiasson why nobody was making Napa Cabernet like this anymore. He was the responsible winemaker that he is, informing me that it’s counterintuitive to the contemporary style Napa Valley is known for, and the wine may be polarizing in its youth. We started to work with the same fruit from the Georges III Vineyard in 2015, clocking in at around 22 brix, adding in some Cantons to our traditional French oak plan, and realized very early on that it’s outright affable in its youth. The aromatics were wild. Strawberry fields forever. The acids and tannins were there too, but utterly elegant and balanced. This is a credit to Steve’s ability to toe the line and make a wine that is influenced by the Napa Valley greats from the mid-century, and yet maintain its hedonistic qualities.”

                                                                Steve Matthiasson

                                                                Steve Matthiasson

Ashes & Diamonds: Tasting Notes

How affirming it was to taste the Ashes & Diamonds line-up. The proof is in the bottle with this project; as the old saying goes, these wines “taste like more”... 

The Ashes & Diamonds labels were designed by Brian Roettinger, perhaps best known for having designed Jay Z’s “Magna Carta Holy Grail” album cover. He has also worked with St. Vincent, Liars, Childish Gambino. The label with scrambled letters will represent the A&D blend, while the “black box” label will represent the single vineyard offerings.

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2015 ASHES & DIAMONDS “BLANC” NAPA VALLEY (50% Semillon/50% Sauvignon Blanc): Upon tasting this wine, my sensory memories took me back to the first time I tasted a Didier Dagueneau Silex. It was the 1998 and my palate was awakened unlike it had been before by the Loire Valley. There was an unmistakable vibrancy and electricity about that wine that I found similar to my experience with the 2015 A & D Blanc. 

2105 ASHES & DIAMONDS “CABERNET FRANC” NAPA VALLEY (75% Cabernet Franc/25% Merlot): Texturally, this is an arresting wine. So close to being complete in its youth, it shows great, great promise. Elevated from the kind of rusticity that often visits Cabernet Franc, the length of this wine is profound and suggests a long life of tertiary wonder. Bright, refreshing, yet sophisticated, this struck me as a perfect expression of Cabernet Franc, tempered by a measured Merlot profile. A complete pleasure to consume. 

2105 ASHES & DIAMONDS “CABERNET SAUVIGNON” RANCHO PEQUEÑO VINEYARD, OAKVILLE (100% Cabernet Sauvignon): The aromatics of this wine recall a cold, breezy night outdoors when the earth is wet after a recent rain. The promise of lively, spirited aromatics is fulfilled upon entry; clearly delineated flavors of high-toned blue and red fruits meet with earthier pronouncements of animal fur and roses on the verge of decay. An absolutely breathtaking effort. There is an undeniable presence about this wine. 

2015 ASHES & DIAMONDS “CABERNET SAUVIGNON” GEORGES III VINEYARD, RUTHERFORD (100% Cabernet Sauvignon): Yet another regal, lovely offering – a wine meant to be aged, or, at the very least, decanted over a period of a few days, during which it will continue to release more of its hidden-ness. Taut, elegant, and pulsating, this Cabernet Sauvignon is ethereal without ever betraying its earth-bound provenance. Truly, an homage to Napa Valley wines I’ve tasted from the ‘60s and ‘70s, particularly those of Inglenook and Beaulieu. 

2015 ASHES & DIAMONDS “GRAND VIN” A&D VINEYARD, OAK KNOLL DISTRICT (75% Merlot/25% Cabernet Franc): Born at the Ashes and Diamonds estate, this blend serves as a testament to Khaledi’s vision of reviving the restraint, taut style of a bygone wine era. The Grand Vin is an exercise in refinement balanced by terroir. There’s no mistaking this wine came from the Napa Valley, and yet it pushes the boundaries of what the Napa Valley can be by pursuing purity of site to its end. 

Coming in 2016 (to be released in 2019): 

ASHES & DIAMONDS “MERLOT” SAFFRON VINEYARD, MT. VEEDER 

ASHES & DIAMONDS “CABERNET SAUVIGNON” BATES RANCH VINEYARD, SANTA CRUZ (100% Cabernet Sauvignon)

 ASHES & DIAMONDS “CABERNET SAUVIGNON” MT. PEAK VINEYARD, ATLAS PEAK (100% Cabernet Sauvignon)

 ASHES & DIAMONDS “CABERNET SAUVIGNON” RED HEN VINEYARD, OAK KNOLL DISTRICT (100% Cabernet Sauvignon)

*Photography by Jena Malone. Jena Malone’s career stretches across three mediums; music, acting and photography. As a singer, she performs with musician Lem Jay Ignacio as “The Shoe.” Her film oeuvre includes Bastard Out of Carolina (1996), in which she made her acting debut, Contact (1997), Donnie Darko (2001) and the Hunger Games film series (2103-15). In photography, she often collaborates with her partner, Ethan DeLorenzo.

Below are more images by the multi-talented Jena Malone from my time with Kashy Khaledi:

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                                                Redwood grove in Saffron Vineyard

                                                Redwood grove in Saffron Vineyard

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From Security Guard to Wine Educator: Chatting with Dana Hunter

Six years ago, Dana Hunter was a full-time security guard in downtown Lodi, a city located in California’s San Joaquin County, and perhaps still best known for the eponymously-titled song by Creedence Clearwater Revival. Hunter was 25 years old at the time and had never touched wine; he and his friends preferred beer. 

The headquarters of the security firm for which he worked had its office not far from the Oak Ridge Winery tasting room. One fateful Tuesday, while stopping by the office to pick up his pay check, he noticed that the tasting room manager at Oak Ridge was “freaking out”, says Hunter, “because no one showed up that day to open up and she had an important meeting to attend.”

She asked Hunter if he would hold down the fort for about 15 minutes until the employee scheduled to work that day showed up. After advising him to stand behind the tasting room bar, pour through a few wines and talk to people, she headed for the door. “The last thing she told me,” Hunter says, “was, ‘It’s 10 a.m., it’s Tuesday morning, no one will come anyway, so don’t worry about it.”

What the tasting room manager hadn’t realized was that there was a convention in town, and shortly thereafter, thirsty conventioneers came through the door, bellied up at the tasting bar, and eagerly awaited Hunter’s liquid affirmations. Hunter ended up pouring wine that morning for three straight hours. 

“I was a Theater major in college. I studied Improv. So, I figured, I can talk about anything for 30 minutes. Why not give this a try? I chose not to talk about wine,” Hunter says now. “Instead, I just asked people what they were looking for. I asked them what kinds of wines they liked, and then I just poured through the line-up. Looking back, I probably should have at least tasted the wines first, so that I had some idea of what I was pouring, but I didn’t even do that. At the end of those three hours, I thought to myself, “Wow! That was fun!” 

A look at Hunter's youth clockwise from top left: six months old, voted most spirited senior year of high school 2003, senior year in halloween costume, high school science class.

A look at Hunter's youth clockwise from top left: six months old, voted most spirited senior year of high school 2003, senior year in halloween costume, high school science class.

Hunter headed home after someone showed up to relieve him and didn’t give it another thought. By the time he got home, though, there was a message on his answering machine, “Can you please return to the tasting room immediately?” Hunter’s first thought was, “Okay, this is bad. What did I do wrong?” He was stumped. He thought for a moment. “Well, I don’t work for them anyway. What’s the worst thing that could happen? Get fired from a job I didn’t have in the first place?”

Hunter immediately returned to the tasting room where they directed him to speak to John, the CFO. “John’s on the phone when I get there,” Hunter recalls. “When he gets off the phone he asks, ‘Were you comfortable filling in today?’ I said, ‘Yes, it’s not rocket science, I guess. I just talked to people.’ John continued, ‘Well, how do you know so much about our wines?’” Hunter responded that he didn’t know anything about wine. “I’m a security guard,” he told him. “I was just asked to take over for a while – to cover for somebody.” Hunter was then informed that they’d had their best sales day in five years. “So, he offered me a tasting room position then and there, and that’s how I got into the wine business.”

Hunter’s career in wine began at that moment and he’s never looked back. “I learned about wine by drinking it and by hearing people talk about it. I guess my perspective on wine is a little different from a lot of people in the wine business because I’m not formally trained. I listened my way into the business. In a way, I learned about wine, the verbiage and all that goes with it while trying to also learn how to make it understandable for the average wine drinker, which is also what I was at the time – just learning. So I was teaching about wine in such a way that made it easier for people to learn because I was just using regular language.”

That first day at Oak Ridge Winery, Hunter was sent home with six bottles of wine. Hunter says now that he didn’t even understand differences in wines until about four months into the job when it suddenly started to come together for him. It happened one day when a friend brought him a Pinot Noir to taste. Up until that point, Hunter hated Pinot Noir. “I thought it was a mistake. I just didn’t get it. Of course, I was drinking Lodi Pinot Noir; it gets to be 115 degrees on some days in Lodi.” But his friend brought him a Pinot Noir from the Sonoma Coast, where the climate and geography are well-suited to this mercurial variety, and all of a sudden it clicked for Hunter. “This is different! Why is this different?” He began to research Pinot Noir and learned about the different regions where it grows best. He researched soil types, micro-climates, elevations, etc. That was his Aha moment in wine; learning that different varieties grow differently in different locations. Hunter is quick to defend Lodi to this day, though, and even though he remains unconvinced that Pinot Noir can grow there, he maintains that the finest Zinfandels he’s ever had have been from Lodi. 

Hunter stayed on at the Lodi tasting room for two years, learning what he could. By the time he was 27, facing mounting bills and wanting to establish a long-term career in an industry he was quickly falling in love with, he moved to Livermore to accept a full time position at Darcie Kent Winery. “Working at Darcie Kent Winery opened my eyes to what the industry could be – a real, full-time, legitimate business. It was run by a husband and wife team. They distributed their wine; they had a real presence in the industry there.” Hunter was allowed to work in nearly every facet of operations at Darcie Kent, and especially enjoyed helping with harvest. It was at Darcie Kent Winery that he realized that this was a career he could do for a lifetime. 

Hunter with friends he made while at Darcie Kent Vineyards.

Hunter with friends he made while at Darcie Kent Vineyards.

Two years later, he once again wanted to challenge himself. Hunter was convinced that if he truly wanted to immerse himself in the world of fine wine, he would have to challenge himself at even more acclaimed properties in increasingly acclaimed regions. And so he began applying for jobs in the Napa Valley. “I tried to find a job in Napa for a full year. I kept receiving these letters that said, basically, thank you for applying, but we’ve decided upon someone who is more qualified for the position. I finally phoned up a winery that hadn’t hired me, and asked the lady who had signed the letter what she meant by ‘more qualified.’ I guess I wanted to know what I could do to become ‘more qualified.’ And her response was, ‘Well we’ve heard of Lodi and Livermore, but we’ve never tasted their wines, so we don’t know if what they do there is comparable to what we do here.’” 

Hunter pushed back a little and politely told her that he wasn’t sure how it was that he could become more qualified, if he was applying for a job that he’d already been doing for four years, working in a tasting room. “She responded that if I wanted to get a position with them, then I really needed to land at least one job in the Napa Valley. So I told her, ‘Okay, I’m not getting hired because I don’t have experience working in a tasting room in Napa, and the solution to that problem is to get a job working at a tasting room in Napa.’ It was very frustrating, but I kept applying. Everyone kept telling me I had to be in Napa, because that’s the best place for wine. I did want to at least be around people working at the highest level of hospitality. I figured, if I’m around the best for long enough, then I’ll become one of the best.” 

Hunter finally landed himself a position at the critically-acclaimed Elizabeth Spencer tasting room in Rutherford, one of Napa’s most respected sub-appellations. “That was the experience that I needed. That’s where I could flourish and grow. I interacted a lot with customers there. I did a lot of social media. It’s something I’m very interested in.” Hunter insists that while these days wine isn’t necessarily sold on social media, in the next five years, “it will probably be the primary way in which brands move product.” It’s a prediction about which he’s very confident. 

Middle photo: 2010 Hunter's first Napa wine tasting four months after being hired at Oak Ridge. Other four photos: Hunter's many friends that he has made since changing his career to the wine industry and moving to Napa.

Middle photo: 2010 Hunter's first Napa wine tasting four months after being hired at Oak Ridge. Other four photos: Hunter's many friends that he has made since changing his career to the wine industry and moving to Napa.

Today, Hunter is the Lead Wine Educator and Social Media Manager at Adastra Winery in Sonoma. The attractive, gallery-like tasting room, just off of Sonoma’s town square, is imbued with his personality. It’s an airy, cheerful environment. When I arrive on a misty spring morning, I can already see Hunter tooling around in the open, well-lighted space, even though the tasting room itself is not scheduled to be opened for another hour. Artwork by local Sonoma County artists rotates frequently through the space, which also serves as a gallery. Monthly painting classes are offered at Adastra, during which students can paint while enjoying a glass of wine.

Hunter seems to have finally landed in an environment where he can flourish. He is able to truly engage with what the bottom-line-oriented wine business types tend to call “the end user,” but what wine business people who actually care about the average wine drinker, as Hunter does, call “our customers.” 

“I was having dinner with my girlfriend a couple of months ago, and three different couples, who had been at the tasting room during the day, came to our table and asked for help with their wine recommendations.” Recalling the story now, Hunter seems truly touched to be able to interact with the public about a beverage he has clearly grown to love and study with a high level of seriousness. When Hunter visits his hometown of Patterson, California, though, his old friends don’t seem to care much that he’s become a bit of a wine guru. “They never ask me questions about wine. I’ll bring wine home and share it with them and talk about it, but they don’t seem all that interested. We drink Coors Light. It’s still my favorite thing to drink when I’m not drinking wine.” 

Unlike many wine industry insiders these days, Hunter populates his social media feed on Instagram (@dhunter1921) not with photos of hard-to-find Burgundies or obscure imports, but with almost entirely domestic efforts. “I didn’t plan to focus just on domestic wines. It just kind of happened that way. When I was working in Lodi and Livermore, there weren’t a lot of shops around selling European wines, so I wasn’t around it all that much. Then, moving to Napa and now Sonoma…well, while there are European wines around here to buy, there are just so many good American wines. I’m just very interested in drinking wine that most of our customers are interested in. Our customers don’t really ask about European wines, but they do ask about wines from Sonoma and Napa, and they want to know how they’re different from, say, wines from Monterey or Santa Barbara. They want to talk about comparisons and learn about why regions are different from one another. So I want to focus on learning about what they’re interested in. Also, this is where I live. I’m proud of American wines. I think the American wine industry is awesome; it gave me a career. I mean, my job is to pour wine into a glass and talk to someone about it. And it didn’t happen because of European wines, it happened because of Lodi, and Livermore and Napa and Sonoma, so I stand by the wines of America 100%.” 

Hunter has a vision for his involvement in the American wine industry. “My long-term goal is to someday have my own winery. I want to open a place that showcases California wines from different growing regions; where customers can come, and I can explain, through my wines, why each region is unique, and what grows best where. I want to have a line-up of wines that demonstrates for the wine drinker what they should expect and look for from each major region.” Hunter then surprises me with a refreshing comment – refreshing for its utter lack of snobbery: “And I love grocery stores! There are a lot of good wines available in grocery stores. I’d like somebody to walk up to one of my wines on a grocery store shelf one day and feel confident that they’re getting a good bottle of wine.” 

For now, Hunter enjoys living in wine country with his girlfriend, where they often host wine tasting parties for friends that are “mostly in the wine industry.” Hunter’s favorite grape variety is Cabernet Franc, so he will often hold Cabernet Franc-themed wine tastings for his colleagues. 

What does Hunter love best about being in the wine business? “The best part of what I do is seeing someone have a moment of connection – that moment when I translate what someone says they like or want in a wine, and I pour them exactly what they were looking for. My job is to take the mystery out of wine for people. Wine drinking should be a fun thing, not intimidating."

Hunter the night before opening Adastra Wines in May of this year.

Hunter the night before opening Adastra Wines in May of this year.

Date Night

Date Night: Jamie Gluck and John Wentworth

Just a handful of years ago, the small California town of Los Alamos was nothing more than a couple of moth-worn hotels, a dive bar, some mediocre restaurants and Full of Life Flatbread, which, once-upon-a-time, was the town’s only bright spot; a hugely popular eatery among Central Coast winemakers and farmers. Then, in quite rapid succession, a string of vital, fun and invigorating businesses began to hang their shingles there and the town came alive. 

Today, there are 29 businesses in what is essentially a one-street country town. Babi’s Beer Emporium, the Alamo Motel, Bob’s Well Bread Bakery, Plenty on Bell, Pico & the Los Alamos General Store, and numerous other businesses offer visitors a diverse and very agreeable eating, shopping and antiquing experience. As I drove into Los Alamos for this interview, a cowboy riding horseback was making his way down the town’s major thoroughfare, Bell Street. As he and his horse passed my car, a tumbleweed made its way across the street in the distance. For all of the great new businesses in this once sleepy little town, it remains achingly un-gentrified and charming. 

Much of this town’s renaissance began when Bell Street Farm opened; a terrific little restaurant offering up delicious food, with many ingredients sourced from local farmers. As is often the case with highly successful brick and mortar businesses, particularly in small towns, colorful and engaging business owners can be as big a draw as the products or services they offer. This is certainly the case with Jamie Gluck, who founded Bell Street Farm with his husband, John Wentworth, in 2011. Gluck is known by locals, and repeat customers who visit frequently from Los Angeles and the San Francisco Bay Area, for his wide, sweet smile and big Stetson hat. 

I meet up with Gluck and Wentworth on their date night, which they are enjoying at Pico, Los Alamos’ newest restaurant. Pico and the Los Alamos General Store, as it’s formally called,  offers not only terrific, modern cuisine, but also an elegant selection of gifts, including Tru wine decanters, Zalto wineglasses, a number of wonderful wine books, leather goods and domestic, as well as imported wines. 

Gluck arrives first in his signature Stetson. While we’re waiting for Wentworth to arrive, I ask him, “So, why the Steston?”  “Male Pattern Baldness”, Gluck says, laughing.  “No,” he adds, “actually, when we were house shopping in Santa Barbara County with this big, burly realtor, we looked at about 5 undeveloped acres one day, and the sun was beating down on us. So, I reached into the back seat of this guy’s Bronco, and there was a cowboy hat on the seat. I didn’t know at the time that it was bad etiquette to put on someone else’s cowboy hat, so I put it on…otherwise I would have been sun-burned! And, there’s something about a big nose and a big hat that just really works.” 

“Hi Honey!” Gluck calls out to Wentworth, as he joins us a few minutes after Gluck and I have taken a seat at Pico’s large, family-style table. Gluck immediately rises to greet his husband and to fetch him something to drink. I thank them both for making time to sit down and chat with me, and Wentworth, who is the shy and soft-spoken one, says, “Oh, we’re flattered you’d even want to interview us.” Gluck quickly chimes in, “Oh, I expected it!” It’s Gluck’s frequent and dorky bursts of humor that have endeared him to this community and to his customers. 

Gluck and Wentworth will be celebrating their 15th anniversary next month, (they were officially wed in 2008, but have lived together since they met in 2001). I ask them if they made a commitment early on to set aside one night a week for date night. “No”, Gluck responds.  “It just evolved organically. We both realized early on that we really enjoyed our time together.  I’ve always said that one of my favorite things is just dinner with my husband. We love the stimulation of going out and having fun with other couples but if I had to pick who I want to have dinner with?” Here Gluck takes Wentworth’s hand, “This guy.” “We’re a couple without children”, Wentworth adds. “We aren’t looking at a date night the way some other people do. Those who have children may view date night as an opportunity for some relief from parenting, but we don’t view date night that way. It’s just a part of our routine that we enjoy very much.” “We have never missed Monday night date night” Gluck adds. 

They typically spend their Monday date nights in Los Angeles. What kind of restaurants do they frequent on their romantic night? “Decadent, special and where they know us,” Gluck says. “It may sound over the top, but when we’re done with work, and we work hard, we do want a little taste of luxury. That runs the gamut from Beverly Hills Hotel, to Cut or Spago by Wolfgang Puck, La Scala; we like old-school Beverly Hills restaurants.”

After dinner on Monday nights, the two enjoy watching television together. “We live in a house that was built on television”, Gluck says, referring to the successful run Wentworth has had as an executive with CBS Television, “so television is a great, fun part of our lives that we share. By the time we reunite in Los Angeles on Monday nights, we’ll watch some of our favorite shows that we’ve missed.” The couple maintains two homes; one in Los Angeles and the other in Los Alamos. Wentworth commutes to Los Alamos every Friday, and returns to LA every Sunday night, with Gluck joining him then. Gluck is otherwise in Los Alamos more often than Wentworth to run Bell Street Farm. “John will watch his shows when I’m in Los Alamos and I’ll watch my shows when he’s in LA,” says Gluck.  “I’m addicted to “Girls”; John doesn’t care for it.” Wentworth loves “Billions”, which Gluck isn’t crazy about. I explain to them that I too love Billions, Girls and a slew of stupid reality shows, all of which my wife despises. I tell them she loves the show “Castle”, and Gluck looks confused. “Tell me about it. We don’t have a medieval streak.” I have to explain to him that it’s a really silly detective show set in modern day New York. Wentworth interjects and says, “It’s really stupid!” regretting what he’s said a second later, thinking this might somehow offend my wife, even though she’s not there. “Driving to Los Angeles, I listen to two hours of Forensic Files and Nancy Grace,” Gluck says, “so tell your wife it’s okay: we all have our guilty pleasures. If John ever ends up dead, it’s because I’ve listened to every episode of Forensic Files,” he says and we all three guffaw. 

Following dinner on Monday nights, though, they come together to watch their mutually preferred programs, which recently include “The People Versus O.J.” and “11.22.63”, with James Franco. “And, anything on HDTV,” Wentworth adds, “and, we love Homeland. We spend the whole time screaming at Carrie (the shows main character).” After watching television together, they wind down date night by doing things they each enjoy; Gluck will read while Wentworth plays “Words with Friends.” They conclude their date night with an evening constitutional:  a walk together in their neighborhood with their Jack Russell mix, Hazel, whom they affectionately refer to as “The Dirty Little Rat.” 

I ask them if it’s hard to stay healthy, with all the commuting back and forth and dinners out. “It is hard,” Gluck tells me. We had such a great regime for exercise when we were living solely in Los Angeles. We had weekends off together, so we were religious about our spinning and our weight training, and now it’s just…GONE. I have no discipline. I need someone screaming at me. John is self-disciplined. He does what he needs to do, but I’m terrible. We went to a black tie event recently and I was so busy tucking my love handles into my pants all evening long. It was just ridiculous!” Wentworth adds that they made a commitment after that fateful evening to give up sweets. “And I park my car at the house when I get to Los Alamos on Friday,” Wentworth tells me, “and I don’t use it again until I leave on Sunday. I get a lot of walking done. Not just to Bell Street, but all around town and to visit the other businesses here.”

Wentworth describes his role at Bell Street Farm thusly, “I’m here to support Jamie. I run errands and I help entertain customers, but I just really enjoy watching Jamie in his element.  He is so hospitable, conscientious and warm.”  “It’s because of my dad,” Gluck adds. Gluck’s father, Etienne, was a well-known restaurateur who, like Gluck, never let a minute pass before offering a guest a glass of wine. “I am my father’s son because of the reputation he had for being so hospitable at his French restaurants. I would have kids at school come up to me on the playground and say, “Your dad kissed my mom’s hand when my parents went to his restaurant.” That was the most common thing I’d hear from my school mates. The elder Gluck was widely known and respected for his French restaurants in Scottsdale and Paradise Valley in Arizona, as well as restaurants in Cleveland, Ohio and San Clemente, California. “He taught me how to cook. What I learned from him was a sensibility about food and hospitality that I can’t even articulate. I guess it’s just a very organic experience for me.  I love being able to give people a food experience. It’s so much more than a meal. I love the challenge of demystifying or explaining our menu to somebody who might not be comfortable with our cuisine. Anybody can get fed, but I want to give someone more than that. Taking care of our customers is a very satisfying experience for me.”  Wentworth adds, quite sweetly, that he’ll “usually find our latest Yelp reviews and I’ll read them to Jamie. And, it’s fun. There are now 356 Yelp reviews that give us 5 stars!”

I ask them if they ever worry about keeping Bell Street relevant and contemporary. “We’re very lucky in that we’ve become a part of a food movement that is so attractive to a younger generation,” Gluck says.  “In fact, that younger generation doesn’t really look at prices. They are so used to paying for quality that they never even hesitate. So, we have this hipster audience, from Silverlake and Echo Park in Los Angeles, and what I call The Big Sur circuit; these young, cute people who love to get in the car and have their California weekend, so we’ve been able to capitalize on that. And, because we are serving quality food and because we have a fantastic reputation for service and food, we also naturally get a mature audience, too, that is looking for a quality experience. And we deliver on that promise. Sometimes a mature person, who has been referred to the restaurant, will walk in the front door and I can see this disoriented look on his or her face and they’ll say, “You have to order at the counter?” They’ll look a bit uncomfortable about this, but I’ll go over to them and explain how it works and hand-hold them a little, and they feel comfortable almost right away. I really love making people feel comfortable.” 

What dishes are they best known for? Wentworth thinks it’s their Porchetta. “I only allow myself to have it once a month, because it’s rich, but it’s so good!” Gluck adds that “it’s a little piece of art. Italian visitors that we have had have been blown away by it.” My personal favorite dish on their menu is their Roasted Chicken; the best chicken I’ve had outside of the unforgettably perfect chicken at Zuni Restaurant in San Francisco. Visitors can also enjoy a glass of Gluck and Wentworth’s Bell Street Farm house wine. They have two vintages under their belt, having debuted with a pleasant Grenache Blanc. Recently, though, they’re more enchanted with “lighter, higher acid wines,” so Gluck has enlisted winemaker Ernst Storm to help them producer a lively Rose and a rustic, food-friendly Mourvedre, which they will sell exclusively at the restaurant as their house wine. 

We begin to wrap up our interview a bit early because the couple are expecting out-of-town guests and need to prepare their home. Before they depart, I ask them what they both love the best about Los Alamos. “I love waking up here, Wentworth says, “because it’s a peaceful, sweet, leafy green environment and it’s growing in just the right direction, at the right pace with the right people.” Gluck adds that “It’s got a super cool burst of LGTB vibes, too, that you just can’t beat.” And, indeed it does. I share with them that my wife and I feel comfortable walking hand in hand, or arm in arm, up and down Bell Street when we visit, which is a bit rare for a country town where most of the inhabitants wear cowboy hats or baseball caps to work. There’s an openness and spirit of tolerance, though, in Los Alamos, which underscores something I’ve always wanted to believe about people who live in the country. If they’re often looking at wide open vistas, shouldn’t their minds, as a result, also be wide open? At least in Los Alamos, and in no small part because of Gluck and Wentworth’s warm inclusive spirit, this might just be so.